The 2018-19 Common App Essay Prompts are LIVE! - College Essay Advisors Admissions Essay Experts

The 2018-19 Common App Essay Prompts are LIVE! - College Essay Advisors Admissions Essay Experts The 2018-19 Common App Essay Prompts are LIVE! The 2018-19 Common App Essay Prompts are LIVE! Yes, you read that right! The Common Application has announced the essay prompts for the 2018-19 college admissions season just over six months before students will actually be able to start applying to colleges in early August. And the prompts are (drumroll, please)exactly the same as last year’s! This is awesome news for students who have already started brainstorming using the 2017-18 essay prompts. It’s also just great news in general, because last year the Common App updated their existing five prompts and added two more which had us jumping for joy!! (We love options.)   Here is Common App’s announcement in full: “The Common Application has announced that the 2018-2019 personal essay writing prompts will be the same as the seven 2017-2018 essay prompts. By conducting a review process every other year, rather than annually, we can hear from admissions officers, as well as applicants, parents, and counselors, about the effectiveness of the essay prompts. With the announcement of the essay prompts and the ability for applicants to roll over their Common App account each year, counselors can introduce their juniors to the Common App now to help them start thinking about the application process. For more information, go to Common App Ready, a series of ready-to-use resources, presentations, training videos, and handouts covering everything from account creation through submission. Last year, we expanded this free tool with Spanish language translations.” So what does this mean? It means you can start brainstorming now for your college essay (if you haven’t already)! Read through breakdowns of each prompt in our handy dandy Common App Essay Prompt Guide and familiarize yourself with the questions you will be responding to in order to get those creative juices flowing. Pull out your journal and start writing down any ideas that come to mind. You may not be ready to pen your (brilliant!) essay just yet, but when school lets out for the summer and the pressure to get that essay under your belt becomes all too real, you’ll thank yourself if you’ve already been collecting stories that may help admissions understand who you are and what makes you tick. About Kat StubingView all posts by Kat Stubing » Want more tips and tricks? Check out our Blog! TAKE ME THERE! »

Corruption Of Government Of New Zealand - 1405 Words

My topic is about Corruption related to government sectors in New Zealand. I decided to search about this topic because I found the presentation about police in the class was interesting. The topic about corruption is interesting because the money is often from our tax and it is whether the government uses it in an appropriate and responsible way. In general, Corruption occurs when someone make use of governments’ power or money for their own interest. My topic relates to government sectors, taxation, accountability (responsibility) and performance of accounting. In my research, I found out that New Zealand is doing very well in corruption and has a great reputation for it. Based on Transparency International’s corruption perceptions index , New Zealand has established a clean image and good reputation for corruption and being a free and fair country. This is rank based on the level among public officials and politicians. In New Zealand, the Ministry of Justice works with other agencies and organization to eliminate corruption not only domestically but globally. Although New has good reputation, they still can be improved and few points needed to be changed. Based on Auditor General which released in 2011, they found out that there is low level of fraud within the public sectors. Based on the report, it shows that 65 % of people think that what they pay for their last government service was reasonably priced. In addition, New Zealand has ranked the first in 2011 forShow MoreRelatedThe Political Economy Of New Zealand1487 Words   |  6 PagesIntroduction New Zealand is a very stable economy, which majorly relies of international trade. Castles, Miller Ammendola (2005, p. 215) argues that, the country has a market economy, and as a result, it has been able to interact with several countries through trade. 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The CountryRead MoreRunning Heading : Market Reasearch1350 Words   |  6 Pages RUNNING HEADING: MARKET REASEARCH Market Research Analysis by Justin Williams Wake Technical Community College â€Æ' Introduction In recently years New Zealand consumers have become more physically active and focused on leading healthy and active lifestyles, while taking great steps to enhance their nutrition. The product to be exported is the Savvy Infusion water bottle, which is sold by One Savvy Life. According to the Onesavvylife.com (n.d.) the company was launched in Los

The Genesis Of A Tree Of Dreams - 1186 Words

The Genesis of a tree of Dreams â€Å"Man is born free and everywhere he is in chains.† We are indeed born free, but life has a way of constricting us. When we are born, we are free with infinite possibilities. As we grow older and older, life and society puts more constrictions on us. Life has a way of knocking us down and show us what ‘reality’ truly is. Life tells us it’s impossible or that we can’t do it, it will throw us down time and time again. It will make you feel like it is impossible, it will make your dreams seem impossible, and it will push you down and make you feel like you cannot get up again. This is why many people never go after their dreams, they give up on their dreams and live a normal life. Life has a way of putting the fear of god into you, it will make you so afraid that you will give up on your dream. Afraid of failure, afraid of success and afraid of opposition is what kill dreams. Society always tries to put us in our place. Society tells us what we sho uld not do, and what we should do. Society give us boundaries and social norms to live in every day. When you defy society, society fights back and sometimes when fight back, we change society. When we make society change it spreads like wildfire, we automatically inspire other to also change. Even though, people will try to extinguish this fire, it is not a fire that can be extinguished. Charlotte Perkins Gilman started a spark that contribute to a wildfire that took the country by storm and started aShow MoreRelatedCommon Misconceptions : Common Myths1223 Words   |  5 Pagesfabricated or are common myths. For example, In the Book of Genesis the forbidden fruit that is mention is commonly assumed to be an apple. Another misconception is you need to wait an hour after eating before you can swim safely. As said in the beginning, The Book of Genesis says that the fruit that Eve was tempted to eat was an apple. 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Compensation and Benefits Plan Free Essays

Compensation and Benefits Plan November 20, 2011 Compensation and Benefits Plan In this submission Learning Team B (LTB) supports and expands on one team member’s proposal to add a school psychologist at Manzano Day School in Albuquerque, New Mexico to fill an operational gap. LTB outlines a proposal for compensation and benefits plan that meets the needs of the employee and the organization. Specifically, the proposal recommends and justifies an approach for direct pay, incentives, security and health benefits, pay for time not worked, and employee services; moreover, it identifies any obstacles or potential resistant in implementing each recommended approach. We will write a custom essay sample on Compensation and Benefits Plan or any similar topic only for you Order Now Direct Pay When developing a set salaray for the position of School Pshcycologist at Monzano Day school. One must consider the demographics and comparison of other schools in the area. For many years New Mexico public schools have been ranked worst in the country as a result of over crowding, lack of funding, lack of staff, lack of resources and corupt behavior. When comparing the pay scale for a school psychologist working for the Albuquerque Public School(APS) system an individual with a PhD. in Pschology starts at an annual salary of $54,000 (www. aps. edu/human-resources/salary-schedules/salaries/a4-salary-schedule) which is based on a 208 days (8hrs/day) work schedule and then is adjusted according to years of experience and other skills according to a grade step in pay. Manzano Day School would match the same payscale and grading as the public schools offer, in addition to non quanitative incentives as small classroom sizes, multitude of resources, adaquate funding for education and a strong support from the community, board of directors and administration. Incentives Nonprofit organizational goals differ from for-profit firms and require different types of leaders and reward systems. Inability to distribute profits prohibits profit sharing, gain sharing, and stock-ownership incentive plans (Roomkin Weisbrod, 1999). Firms are increasingly sing variable-pay systems such as pay-for-performance plans to control costs and increase employee efficiency (Cascio, 2010). Such a system is not a good fit for the school psychologist because it would likely reduce intrinsic motivation and could influence objective failure (Bregn, 2010). The major purpose of a school psychologist is â€Å"to achieve positive outcomes for students and systems† (Shriberg, S atchwell, McArdle, James, 2010, p. 8). Position activities do not have sole influence over outcomes making it difficult to identify conditions to meet to attain a specified bonus incentive (Bregn, 2010). The change in social, emotional, or psychological outcomes is difficult to target, measure, and reward (Roomkin Weisbrod, 1999). When the link between performance and rewards are weak, the merit-pay system fails (Cascio, 2010). The school psychologist is an intended change agent who leads the charge â€Å"toward positive ends for children, families, schools, and communities† (Shriberg et al, 2010, p. 20). Thus, employee involvement in decision making, empowerment, recognition, training opportunities, and offerance of a supportive nurturing company culture are important nonfinancial rewards (Cascio, 2010). Manzano Day School operates nine calendar months annually; providing the school psychologist a 12-month salary is a unique yet feasible incentive that will help the company attract the right candidate and enhance his or her job satisfaction. Another inherent incentive that produces the same effects is free tuition for the school psychologist’s children if he or she has any. Security and Health Benefits †¦ Randa’s part†¦ Pay for Time Not Worked †¦ Lacy’s part†¦ Employee Services The Age Discrimination in Employment Act requires employers to offer the same group health insurance to every employee no matter what age they are. Employers offer a wide variety of benefits. For companies to be successful in the competitive labor market, firms are fair when offering benefits to employees. This year is the first year employers are offering domestic partner benefits regardless of the person’s sexual orientation and marital status (Casico, 2010). For many years insurance companies only paid out benefits to married couples of the same sex, but because of the diversity of the labor market, firms are being more diverse. According to the Bureau of Labor Statistics, 29 % of private sector workers, and 33% of local and state government workers have health care benefits for domestic partners of the same sex. The benefits vary, depending on the employer and employee characteristics, and whether the domestic partner is of the same or opposite sex (Bureau, 2011). In March 2011, the Bureau of Labor Statistics reported paid leave benefits to be the largest available benefit offered by employers, and employers offers 91 % of paid benefits to full-time workers in private industry (Bureau, 2011). Employees offer other work life benefits such as Elder care, child adoption, onsite childcare, subsidized childcare, the ability to convert sick days into personal days, and flexible work schedule (Casico, 2010). Benefits are important and people are committing more to companies because of the benefits. Conclusion Ultimately†¦ need to add some summarized thought that ties the paper together†¦ LTB outlined the compensation and benefits plan proposal for a school psychologist position at the Manzano Day School in Albuquerque, New Mexico. Specifically, the proposal recommended and justified an approach for direct pay, incentives, security and health benefits, pay for time not worked, and employee services; furthermore, it identified any obstacles or potential resistant in implementing the recommended approach. References: Bregn, K. (2010). The Logic of the New Pay Systems Revisited-in the Light of Experimental and Behavioral Economics. International Journal Of Public Administration, 33(4), 161-168. doi:10. 1080/01900690903304175 Bureau of Labor Statistics (2011), Employee Benefits in the United States, Retrieved November 17, 2011 from http://www. ls. gov/news. release/ebs2. nr0. htm Cascio, W. F. (2010). Managing human resources: Productivity, quality of work life, profits (8th ed. ) Roomkin, M. J. , Weisbrod, B. A. (1999). Managerial Compensation and Incentives in For-Profit and Nonprofit Hospitals. Journal Of Law, Economics, Organization, 15(3), 750-781. Shriberg, D. , Satchwell, M. , McArdle, L. , James, J. (201 0). An Exploration of School Psychologists’ Beliefs About Effective Leadership Practice in School Psychology. School Psychology Forum, 4(4), 8-21. How to cite Compensation and Benefits Plan, Papers

Racism in the Movie Fruitvale Station Essay Example

Racism in the Movie Fruitvale Station Essay I decided to write my work about the movie Fruitvale Station. The movie, directed by Ryan Coogler, was aired in 2013, and is telling the true story of the 22-year-old Oscar Grant of California. Grant was a young Afro-American guy who was shot dead by an officer, after an alleged fight between him and few other young men, which took place in the local train in the night of the New Years Eve of 2009. The movie starts with real videos from the incident in which Grant found his death, taken by bystanders, and which where published broadly over the internet and eventually ended up as court evidence. In these shocking videos, we see an attempt to arrest Grant and few other guys. Even though it seems like Grant is trying to resist the attempts to arrest him, and although a crowd of people stood aside and booed the police, creating a hostile environment – it does not seems like Grant is putting the officer in any danger. And yet, after few seconds, a shot is fired by the officer in the scene, straight to Grants back, causing his death few hours later, in the hospital. We will write a custom essay sample on Racism in the Movie Fruitvale Station specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Racism in the Movie Fruitvale Station specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Racism in the Movie Fruitvale Station specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The movie is not avoiding giving the viewer the full story of Grants life, and it does not necessarily color him with bright colors all along the way. After the described opening scene, we see Grant arguing with his girlfriend which claims that he was cheating on her with another woman. In the middle of the scene, their 4-years old daughter is entering the room, and Grant is hurrying to hide a bag full of weed, meant for distribution. We are also being witnessed that Grant was fired from his job and was lying to his girlfriend about it, but afterwards he loans money to his sister who needs it to pay her rent. Later on we also see him hugging a dog who got hit by a car, until it dies in Grants hands. On the contrary, the directors also emphasis the time Grant served in prison as well. The movie is actually telling the sad story of a young guy, who was trying to liv

The Lottery by Shirley Jackson

The Lottery by Shirley Jackson Free Online Research Papers â€Å"The Lottery† is a true expression of Jackson’s genuine thoughts about human beings and their evil capabilities. December 14, 1916, Shirley Jackson was born. When she young she started writing in a journal in 1932. She went to college on and off for a couple of years, until she wrote and published her first book in 1941,†My life with R.H. Macy†. It wasn’t until further short stories were written she published, â€Å"The lottery† in 1948(Hrebik). Jackson was interested in revealing the evil within everyone on her stories. She wrote â€Å"The Lottery† knowing that numerous suggestions and implications would arise from her readers. â€Å"The Lottery† reveals Jacksons bold style of her unique writing. When the word â€Å"lottery† is mentioned, most would think of receiving a large check or a prize instead of receiving stones that knock you down until your beat to death. The conclusion of the story is most shocking because Shirley misleads the reader in the beginning, and she only gives is hints of what happens towards the closing stages. Jackson shows the importance and meaning of ancient vegetation rituals that the village in her story believed was part of their survival in order to ensure good fertile crops. In â€Å"The Lottery†, Old Man Warner states, â€Å"Lottery in June, corn be heavy soon† (Jackson 143). The germination of crops is essential for us to eat, even from back in the past till now in the present. The growers had to sow their seeds and then wait in hopes that it would grow properly. â€Å"from this hope brings ritual†. Some growers thought that the farming of crops symbolized the â€Å"life cycle†. The seeds that were sown symbolized death, but with a little water and sun the seeds that grow symbolize the rebirth.†Life brings death, and death recycles life† (Griffin 44). The ritual that the community performs every June was for a legit reason washing away the sins of the town and blessing the crops so that the town could eat. The death of Mrs. Hutchinson was for the benefit of the entire community; her family should feel proud. There are still those that think â€Å"The Lottery† should end and that it is not fair. Shirley also leaves the principle of stoning open to many views of readers. The villagers threw rocks at an innocent random person until death for the sake of blessing the town with a fertile crop. They don’t remember why they are doing this, but what they do know is that is it tradition and has been for many years. For many periods sacrifices for the purpose of pleasing a god were required according to the villagers. Throughout the different ages sacrificing human flesh for the sins committed started to also apply to the ritual of the farmer’s vegetation (Friedman 63-64).The stoning resembles an ancient tribe in past history, the vicious Aztecs of Mexico. The gods that the Aztec killed came back in a ghostly manner to create the Aztecs world, and the Aztecs feel duty-bound to pay back to the gods what they gave the Aztecs (Burdick 72). Shirley implies that the reason the town is sacrificing death to the gods is to receive blessing in return for their fruitful crops. à ¢â‚¬Å"One of the central challenges for any religion is to evolve and adjust ancient scriptures to modern life† (Kristof). Today’s society must take the old traditions, rituals and scriptures and alter them into the modern day. For example, the Bible states† a stubborn and rebellious son† shall be stoned to death (Deut 20:20-21). As most of the people today, we see these practices to be savage and unacceptable. The reason for our society to view this behavior today contributes to the shocking feedback Shirley received for the ending of her story. Jackson displays a good sense of irony in â€Å"The Lottery†. The use of irony is a recurrent theme in this story. No one would have expected Mrs. Hutchinson to be stoned to death. The style of Jacksons writing misleads the reader with the tone of the story starting off as a nice summer day which seems descent and friendly (Jackson 141). The people of the village do not panic or show much fear, nor do they delight in joyfulness. The town’s people seem to be in a state of neutral for the sake of being noticed too much. Mrs. Hutchinson declares to Mrs. Delacroix that she was cleaning before â€Å"The Lottery† and just forgot, when clearly she know it was time for â€Å"The Lottery† since the day of death would be hard to forget. Jackson also leads us to believe that the story is about winning something when it is actually about how they have lost the true meaning of â€Å"The lottery†. The young boys and girls simply huddle together by one another in stead of joining by their parents (Jackson 141). This might indicate that the children have a troubled sense of trust with the adults of the village. Mrs. Hutchinson mentions towards the narrowing of drawing in her family that her daughters should draw form the black box as well (Jackson 143). The title, the plot and climax of this story all contain bits of irony within them. After reviewing â€Å"The Lottery† and pointing out Jacksons illustrations of importance to Sacrifice, Tradition and Irony we have noted several conclusion. The meaning and understanding of ancient vegetation rituals that the community in her story believed was an element of their survival to ensure fertile crops. The difficulty with the town was that they had forgotten the true meaning of the ritual lottery that they performed every June. The town only knew that it was performed every year and had been for centuries. Shirley also allows the scrutiny of sacrificial stoning, open to many opinions of readers. â€Å"The Lottery† is entwined with much irony. Shirley shocks readers with her irony and unexpected vicious conclusion when they grab the biggest rocks and start throwing them at Mrs. Hutchinson. No one won anything. If they got the paper with the black spot they were doomed to death. The main theme in â€Å"The Lottery† was Jackson’s fine sense of iro ny, and how she misleads her readers to thinking the conclusion of her story was not what they expected. This is a bold and unique story that teaches many moral lessons many would not think to realize in â€Å"The Lottery†. Works Citied Burdick, Alan.†Empire of Blood.† Discover 2003:72. MAS Ultra-School Edition. Web.24 Feb.2010. Deuteronomy 20.20-21.†Bible: New International Version. N.p.1984.BibleGateway.com. Web.7 Feb.2010 Friedman, Lenemaja. Shirley Jackson. Boston: Twayne Publishers, 1975. Print Griffin, Amy A.†Jackson’s: The Lottery.† The Explicator 58.1(1999):44. Literature Resources from Gale.Web.8 Feb. 2010. Jackson, Shirley. â€Å"The Lottery.† Literature: An Introduction to Reading and Writing. Edgar V. Robert. New York: Pearson Education, Inc, 2009. 141-145. Print Hrebik, Dale. â€Å"Shirley Jackson.† Dictionary of Literary Biography 234(2001):n.pag. Literary Resources from Gale.Web.8 Feb. 2010. Knox, Rose.†Savagery in a Modern Setting: Jackson’s Shocking Revelation of a Highly Evolved Society.† North Florida Community College. Madison, Florida. 12, February 2010. Kristof D, Nicholas.Stoning And Scripture: How can religions adapt to modern times?. New York Times 30 Apr. 2002: n.pag.The New York Times Historical Edition.Web. 24 Feb. 2010. hvickers62107@yahoo.com username: hvickers62107 Research Papers on The Lottery by Shirley JacksonThe Masque of the Red Death Room meaningsCapital PunishmentBook Review on The Autobiography of Malcolm XMind TravelHip-Hop is ArtHarry Potter and the Deathly Hallows EssayGenetic EngineeringCanaanite Influence on the Early Israelite ReligionTrailblazing by Eric AndersonArguments for Physician-Assisted Suicide (PAS) The Lottery by Shirley Jackson The Lottery by Shirley Jackson The Lottery, by Shirley Jackson, is about a small-minded village that savors on tradition. The town holds a lottery once a year where all the families gather around in a big crowd in the Village Square. The lottery is conducted by Mr. Summers, a man who often leads the town's activities such as square dances, Halloween parties, charities, etc. In the crowd, wives gabber about the daily gossip. Fathers chat about tractors, crops, and taxes, while the kids playfully gather small smooth stones, piling them in a clearing behind the crowd. Mr. Summers calls their attention to get the lottery started, and the scattered family members hurry about and find each other. Mr. Summers brings out an old black box that has been used for the lottery even before Old Man Warner (the oldest man in town) was born. Back in the days when the village was a lot smaller, pieces of wood chips were used to put in the box. However, since the village ws growing, they discove! red to use paper slips instead. Mr. Summers mixed up the paper slips in the box with his hand while reciting some long ritual that had been used ever since the lottery was founded. During the recital, kids looked innocently about, the voice of people talking was kept at a low whisper, but the majority held their tongue with heavy nervous thoughts on their mind. Finally, Mr. Summers started calling out each family's name that lived in the village, having the head of each family put their hand in the box and tightly grab a slip of paper which was not to be opned until each family had received their slips. Once the papers were distributed, the families opened their slips. An uproar of questions about whom had "gotten it" came swiftly through the crowd. In a matter of minutes, it was found that the Hutchinson family picked the plain white slip with the coal-black dot drawn in the center. A burst of objection came from Terri Hutchin

4 Scientific Ways To Convince Your Boss to Say Yes Every Time

4 Scientific Ways To Convince Your Boss to Say Yes Every Time As marketers, every month seems like the equivalent of a year in other industries. Marketing has  changed more in last few years than in the last 50 before them. Not only do we have to be awesome at being leaders, conversion experts, project managers, advertisers, copywriters, email wizards, and 48 other skills we have to build the skill of leading change. weve gotta kill the status quo before it kills us. and of course, we have to convince our bosses to go along with it all. This boils down to our ability to influence others. But, if youve ever read about the psychology of influencing others, it can be deflating. Doubly so when it comes to how to convince your boss or peers to try new stuff. 4 Ways To Convince Your Boss to Say Yes Every Time (Backed By Science)The Slightly Depressing Reality Of Influence One of the first principles of influence you come across is called the halo effect. In the 1920s, psychologist Edward Thorndike piloted a study of how military officers judge their subordinates. He found more physically attractive soldiers were were rated higher across the board on a four-point scale: intelligence, physique, leadership, and character. This means positive reactions to physical appearance were projected onto other areas of the soldiers. And as much as we hate to admit it, the rabbit hole goes deeper. This principle holds true in elections, as well. In a study called Beauty at the Ballot Box, researchers theorized that since physical attractiveness is a cue toward good health, we may be biologically programed to esteem it. Meaning were naturally inclined to favor attractive people. The halo effect is at work in our restaurants, as well. Another study called Beauty and the feast found that attractive servers earn roughly $1261 more per year than unattractive servers. And counterintuitively, Beauty matters more for female than male customers. Meaning pretty female waitresses get bigger tips from women. Oh yeah, and then theres this happy stat Pretty people earn 12% more money than average-looking humans. From politics to pot pies, something as shallow as looks play a major role in influencing others. However, when it comes to convincing your boss to say yes to that new process a fresh software tool obliterating makeshift marketing a flexible work-from-home policy we have more science-backed levers to pull than just our faces. 4 Ways To Convince Your Boss To Say Yes With The Power Of Science 🚀 In this post, Ill share the best research on ethical approaches to convince your boss to say yes to anything. No makeup required. Youll learn four tactics: How to position what youre asking for in concrete terms, How to align your change with team objectives, Why to conduct a trial run with a mini post-mortem conversation, And how to win by starting big, then going small. One of the most powerful changes we see is crushing the bug we call makeshift marketing. A major change to the marketing landscape is the volume of tools available. But, most of them dont play well together. This means marketers are awash in single-function tools that arent actually designed with marketers in mind. This makes your life more difficult and hurts your results. So, well walk through examples of leading change to combat it. Alright, saddle up. Its time to convince your boss to say yes every time. #1: Convince Your Boss To Say Yes Through Loss Aversion First up, lets talk opportunity cost. An opportunity cost is the benefit someone could have gained, but gave up, in favor of another action. When you choose one action over another, you lose the benefits of the alternative choice. With this first approach, we will capitalize on the principles of loss aversion and prospect theory. People fear loss more than they desire benefit. And this greatly influences the way they choose between options (aka: prospects). This means people will overweigh even the smallest opportunities for loss. A Nielsen Norman Group article summarizes it like this: When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. For example, lets say you want to adopt a new marketing tool  like to replace a less effective one (or even multiple tools). Because there is a chance the new tool will cost more than its worth in hard cash  and  in lost productivity, your boss may be instantly loss averse. This will impact her choice between the prospects of status quo and potential loss. To capitalize on this understanding, simply structure your ask in two parts: If we do [thing you want] it will add [positive value]. If we dont do [thing you want] it will cost [negative value]. In this example, your ask might sound like: If we [adopt this new tool], it will give us a [55% lift in productivity per team member]. If we dont [adopt this new tool], we are actually losing [$1,255 per week in lost productivity]. The idea here is to highlight the gain as specifically as possible. Then showcase the loss of the alternative option - in this case changing nothing - as specifically as possible. This way, you can position the facts according to the emotional principles at play. Make loss aversion your friend and get to yes faster. #2: Convince Your Boss By Aligning Change With Team Goals Next, marketers have goals to hit. In fact, a recent study we conducted found that marketers who set goals are 429% more likely to be successful. To warm up your boss to a change, use this stat to your advantage. If you have goals, like driving  1,000 qualified leads every month Cash in on alignment theory. In essence, it posits that the most successful people understand their strengths and then arrange their lives in alignment with them. This theory works for individuals and is also portable for groups. Successful organizations tick using this principle. And the power of alignment is possible when strategy, goals, and purpose mutually reinforce one another. To put it to work with your boss, structure your ask for change like this: Our team is trying to achieve [goal]. But we have [failed] for the past [timeframe]. I think the best way we can do this right now is by [thing you want]  [based on prior success]. In keeping with our 1,000 qualified leads example, the ask might be: Our team is trying to achieve [1,000 qualified leads every month]. But weve [only reached 70% of that goal] for the [past three months]. I think the best way we can do this right now is by [focusing exclusively on driving traffic] [to our top-performing landing pages]. The change youre after is a shifted focus: driving more traffic. However, the goal youre trying to achieve is the same: 1,000 qualified leads. Its also super important to notice the last part of that statement based on prior success. If your team has had any related successes in the past, highlight them for leverage as proof.If your team has had any related successes in the past, highlight them for leverage as proof. In this example, it was top-performing landing pages. In their fantastic book, Switch, authors Chip and Dan Heath call these prior wins bright spots. Theyre extremely powerful because they showcase that positive results  are possible, because you have achieved them in the past. Youre team is capable of the results. So, youre aligning your methods accordingly. Bonus: This is also a great chance to sharpen your goal-setting strategy if it needs a little work. #3:Convince Your Boss With A Post-Mortem Post-mortems sound depressing but can I confess something? I think theyre awesome. A post-mortem is an analysis held after any project. Usually, its aim is to figure out: How on earth did things go so wrong?! However, I love them because theyre amazing chances to learn. Theyre even beneficial to hold on the heels of successful projects. No matter how well a project has gone, there are always things that can be improved.  They promote healthy self-reflection and can benefit your entire team. In this case, I want you to hold a mini post-mortem with your boss in advance of your ask. The reason is twofold. You can learn why similar changes have failed in the past. You can pre-empt legitimate objections your boss will have ahead of time. Why Have Other Things Failed? By learning why other initiatives have failed, you can learn what pitfalls to avoid. For instance, if youre proposing a move from spreadsheets to   - or a similar transition from a clunky way of doing things - how helpful would it be to learn that the last tool transition to be shot down actually had the support of your manager, but got squashed by the CFO? An easy way to phrase this question is, When was the last time we wanted to get budget for a new project, idea, or tool in our department? If the last attempt failed, you can follow with, Why do you think it failed? And is there any way it could have been approved? If it succeeded, even better! You can ask, Why was it successful? And how has it panned out? Overcoming Legitimate Objections Next, you can glean what legitimate objections your boss may have to your idea. Almost every boss Ive ever had loved to say, Yes! to great ideas. But so many of my attempts at leading a new change as the underling failed because I didnt understand their field of visibility. Field of visibility means their viewpoint informed by the things they know that I dont. Often, its the difference between someone standing on a balcony and someone in the crowd below. Company execs sit in meetings that you dont. They hear forecasts, plans, and upcoming constraints that you dont. They understand organizational dynamics you may have missed. They see your team from a broader perspective than you might. This means understanding their field of visibility is incredibly beneficial. With an informal post-mortem, you can dig into why a similar change failed. This will help you position your ask to overcome your bosss legitimate (or even illegitimate) objections. Whether its data  A project champion up the chain Or competitive research You can gain insight beforehand to have great answers to tough questions. #4: Convince Your Boss By Asking Big, Then Small Last, if youre a marketer, youve probably heard of the rule of reciprocity. Psychologist and mega best-selling author Robert Cialdini explains it in his book  Influence: The Psychology of Persuasion like this. He says, The rule says that we should try to repay, in kind, what another person has provided us [and] by virtue of the reciprocity rulewe are  obligated to the future repayment of favors, gifts, invitations, and the like. The idea is to do something for someone else  before you ask them to do something for you. When you do so, youre far more likely to get that coveted yes. But honestly, this principle might be effective, but its too manipulative for me to entertain actually doing this. Call me a boy scout, but that seems like a pretty sketchy move. And worse, an infringement on a healthy relationship. Now that Ive taken a stand on my moral high ground, Ill share with you a version of this rule Id happily endorse 😎 Cialdini also shares a specific application of this rule called bargaining, saying, Bargaining is frequently used in the negotiation process, which involves reciprocal concessions. That is, if Person A rebuffs a large request from Person B, and Person B then concedes by making a smaller request, Person A will feel obligated to reciprocate this concession with a concession of his or her own by agreeing to this lesser plea. In 1975, researchers on the Arizona State University campus cracked the code on exactly how this works. Their experiment was pretty slick. Half of the students in the test were asked, Will you chaperone juvenile-detention-center inmates on a day trip to the zoo? Only 17% of them said yes. The other half of the test subjects were asked a leading question first: Will you volunteer as a juvenile-detention-center counselor for two hours per week for the next two years? Everyone said no to the first question. However, almost 50% said yes to the second question about chaperoning the zoo visit! The angle for our marketing purposes is pretty obvious. Construct two versions of your ask.